Privacy and Security Policy

National Aquarium Privacy and Security Policy

The National Aquarium respects your privacy, recognizes your need for appropriate protection and management of your personal identifiable information that you share with us, and is committed to protecting it. National Aquarium has established this Privacy and Security Policy to inform you of our policies and practices regarding how we collect information from you, how we use and disclose it, and your rights with respect to such information.

Collection of Personal Identifiable Information

Personal identifiable information is information that may be used to identify an individual, including, without limitation, your first and last name, your home or other physical address, your electronic mail address, your credit card number, and other similar information. When you visit our website located at https://www.aqua.org/ and any co-branded or successor site, National Aquarium will ask you for and collect personal identifiable information from you to provide certain products and services to you; to communicate with you; to provide customer service and support to you; to send promotional e-mails and information about us; and for internal marketing and promotional purposes. For example, we request personal identifiable information from you when you register to receive our newsletter.

National Aquarium collects personal identifiable information about you from various sources including, but not limited to, the following:

(i) information we collect from you from applications, registrations and other forms;

(ii) information about your transactions with us, our business partners and our suppliers;

(iii) information we collect from a consumer reporting agency; and

(iv) information we receive from our server logs from your browser, including your IP address, cookie information and the page you requested.

Google AdWords

Aqua.org uses the Google AdWords Remarketing service to advertise on third party websites (including Google) to previous visitors to Aqua.org It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example somebody that visits but does not purchase an admission ticket. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to Aqua.org. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

Disclosure and Sharing of Personal Identifiable Information

National Aquarium will not distribute, sell, rent, or otherwise disclose your personal identifiable information to any third party except as follows:

(i) to business partners, suppliers and other third parties that help us to provide certain products and services to you, for research and to process payments;

(ii) in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with National Aquarium's rights or property, or anyone else that could be harmed by such activities;

(iii) in special circumstances, such as the sale or potential sale of National Aquarium or the bankruptcy of National Aquarium;

(iv) when we believe in good faith that it is required or permitted by law; and

(v) when you have consented to such disclosure.

Opting Out and Other Rights

To keep you in control of your personal identifiable information and the communications directed to you, we allow you to edit your marketing preferences and/or to opt out of receiving communications from National Aquarium. We provide you with the opportunity to access, review, and correct your personal identifiable information. You may contact us regarding any inquiry or request concerning such rights by sending an email to webmaster@aqua.org.

National Aquarium reserves the right to send you certain communications relating to this website that are considered part of your account, such as technical alerts, without offering you the opportunity to opt out of receiving them.

Children’s Privacy (Individuals Under 13 Years of Age)

National Aquarium is committed to protecting the privacy of children and encourages parents and guardians to take an active role in their child’s online activities and interests. You must be at least 13 years of age to use this website. National Aquarium does not knowingly collect, use, or disclose personal identifiable information about visitors to our website who are under 13 years of age.

Use of Cookies

Cookies are data text files that a website transfers to a visitor's computer for record-keeping purposes. Cookies allow website operators like National Aquarium to facilitate and customize your visit by saving your preferences while tracking information about your visit to a website. We use the data collected by cookies to retrieve certain information previously provided by you and to help us provide our visitors with a better experience at our website. Many improvements and updates to the website are based on the data collected by cookies. Information that we track with cookies includes, without limitation, the total number of visitors and pages viewed and which areas of our website you visited. Although most browsers are initially set up to accept cookies, you can reset your browser preferences to indicate when a cookie is being sent or to refuse all cookies. However, note that if you refuse cookies, you may have difficulty accessing cookie-enabled services available at our website.

Links to Other Sites

Visitors to our website should be aware that when they are on the website, they could be directed to other websites that are beyond our control. There are several links to other websites from the pages on our website that take you outside our service. Many of these other websites may send their own cookies to users, collect data, or solicit personal information. National Aquarium has no control over these web sites or how they collect, distribute, or otherwise use any personal information, and we do not guarantee the security of any information that you may disclose. National Aquarium is not responsible or liable for the policies, actions, or content of such websites. These websites are linked only for your convenience and you access them at your own risk. We encourage you to review the terms of service and privacy policies available at these other websites.

Security

National Aquarium takes great care in providing secure transmission of your information over the Internet. Even though we strive to protect your personal identifiable information, no data transmission over the Internet can be guaranteed to be 100% secure. National Aquarium cannot ensure and does not warrant the security of any information that you transmit to us, which you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems. National Aquarium uses encryption and security software to secure all sensitive information, including without limitation, credit card numbers, that is transmitted to us over the Internet. Credit card numbers are used for processing payments and for no other purposes.

Changes to This Policy

National Aquarium reserves the right, at any time and from time to time, to change or modify the privacy and security practices that are described herein. National Aquarium reserves the right to make the revised or changed Privacy and Security Policy effective for information we already have about you, as well as any information we receive in the future.

Contacting Us

If you have comments or questions about our Privacy and Security Policy, please contact us by sending an email to webmaster@aqua.org.

Your Acceptance of These Terms

By using this website, you acknowledge and agree to the terms and conditions of this Privacy and Security Policy. If you do not agree to these terms, please do not use this website.

Effective date: March 7, 2003.