Kim Lacomare

Kim Lacomare joined the National Aquarium's marketing department as vice president of communications in 2017. She plans, develops and implements strategic external communications and public relations campaigns to enhance the National Aquarium brand, overseeing all projects related to public relations, social media, digital, visual productions and content strategy to ensure alignment and consistency across external channels.

Prior to joining the Aquarium, Kim held leadership positions for companies recognized both locally and nationally. As public relations director for Planit, a Baltimore-based advertising agency, she led and developed public relations campaigns for clients including Sheetz, DeWalt, Ames and Mission BBQ. As communications manager for McDonald's USA, she oversaw communications efforts for the Baltimore-Washington region's 110 franchisees and more than 700 restaurants. Kim joined McDonald's after serving as vice president for global public relations agency Golin from 2005 to 2010.

An alumna of Virginia Tech, Kim holds a Bachelor of Science degree in marketing.