Colleen Dilenschneider is the chief market engagement officer for IMPACTS, a global leader in predictive market intelligence. Widely regarded as a leader of the next generation of nonprofit management, Colleen is an authority on the evolution and deployment of innovative community engagement practices. Using proprietary data that both identifies and predicts trends in market behavior, IMPACTS helps nonprofit organizations maintain their relevance and build affinity with audiences essential to their long-term success. Colleen has published numerous articles in both the nonprofit and general market media, and is a frequent speaker and contributor to prominent webinars and conferences. She’s a graduate of the University of Chicago and holds a master’s degree in public administration, specializing in nonprofit management, from the University of Southern California. When Colleen’s not traveling—her job takes her around the world to visit clients, speak and work with renowned zoos, aquariums and museums—she’s spending time with her family in one of her two home bases: Chicago and London.