National Aquarium Makes New Connections With Guests

3/15/2012


Beginning May 4th, visitors to the National Aquarium will find several exciting and innovative changes to enhance their experience and provide them with opportunities to view and interact with the National Aquarium’s 16,000 animals in new and different ways.

A highlight of the changes includes a redesigned dolphin program. The existing timed, limited-access and separately priced shows will be replaced with an exciting new format that offers every Aquarium guest all day access to the Aquarium’s dolphins and experts, including during training, play and feeding times. Physical changes will provide greater opportunities for guests to interact with the dolphins, dolphin trainers and Aquarium staff.

“We have learned from our guests that their dolphin show is key component of their Aquarium experience, but the current platform is limited,” said John Racanelli, National Aquarium CEO. “In the past, our shows could serve only 50% of our guests on peak summer days, selling out quickly and inhibiting the rest of our visitors from enjoying all that the Aquarium has to offer. Our new Dolphin Discovery enables every visitor to spend as much time as they want – all day, if they chose – observing our dolphins and their interactions.”

Other changes to the National Aquarium include:
  • Double the opportunities to interact with animals - scheduled and chance - including animal feedings and encounters, enrichment talks, and learning opportunities. 
  • Aqua.org, a redesigned website for both National Aquarium, Baltimore, MD and Washington, D.C. that provides more intuitive navigation, easy to access ticketing, more beautiful photography, calendars and up-to-the-minute news and intriguing facts about our animals. 
  • A single All-Aquarium Admission ticket that eliminates a supplemental dolphin show fee. New inclusive pricing is as follows: Adult tickets - $29.95; Children - $20.95.

“We have learned from customer feedback that what really inspires guests are interactions with our animals and experts,” said Nancy Hotchkiss, Senior Director of Visitor Experience. “These changes will improve visitor experiences and help our guests connect with us like never before!”

Categories:
Exhibits