The National Aquarium is pleased to announce Steven Schindler has been named the organization’s new Chief Marketing Officer.
In this role, Schindler will oversee all of the National Aquarium’s marketing initiatives for both the Baltimore and Washington, DC venues. Schindler will champion the National Aquarium’s mission to inspire conservation of the world’s aquatic treasures.
“I welcome Steve’s strategic approach and collaborative management style to the National Aquarium team,” said John C. Racanelli, CEO of the National Aquarium. “His executive experience at leading successful teams and delivering measureable results strengthen each initiative he undertakes and influences growth for the organizations he represents. Steve’s experience in the digital realm, superb credentials, and career-long dedication to championing brand are welcome additions.”
Schindler brings to the Aquarium more than 20 years of experience developing marketing programs. He has held key marketing positions with Bally’s Las Vegas and Contiki Holidays, where he worked on assignment in London, England developing U.S. inbound tour programs. He also developed advertising programs for destination marketing organizations, attractions and hotels and resorts with San Diego and San Francisco Bay Area advertising agencies. In 1992, he founded his own California-based marketing firm, Schindler Marketing Group, Inc., and served as president and creative director for 16 years before focusing his communications and marketing skills in the digital world. In 2006, Schindler co-founded Sasa Technologies, where he launched two online businesses and spearheaded digital commerce transactions that strengthen business-to-business relationship development, led negotiations with content and distribution partners, and directed online search engine initiatives that optimize online presence and marketing opportunities.
Most recently, he was the vice president of marketing of Local.com Corporation, a leading online media company that connects small and medium businesses and national advertisers with more than 25 million monthly unique visitors. He led that organization’s successful online relaunch; launched the corporation’s daily deals site, Spreebird.com; and led all strategic marketing planning and communications for its diverse consumer and digital businesses.
Schindler earned his Bachelor of Science Marketing and Public Relations Degrees from San Diego State University and studied International Business at the University of Copenhagen, Denmark.